Architects, builders, designers, and real estate agents use 3D virtual rendering to show their clients an accurate representation of what a structure, space, or product will look like once it is built. The final image of a 3D rendering, for example, could be an exterior, an interior, or a floor plan. For any new build or remodel today, whether it’s a multi-million dollar condo hi-rise, a corporate office, a multi-family structure, an apartment complex, a house, a stadium, or even a piece of furniture, you can be assured it was a rendered image first.
In this blog, find answers to your questions about 3d rendering:
- What is virtual 3D rendering?
- What is 3D rendering used for?
- How does 3D rendering work?
- How much does a 3D rendering cost?
- What are some of the challenges to be aware of when choosing a 3D rendering service provider?
What is Virtual 3D Rendering?
A virtual 3D rendering is an online visual representation of a design plan using photorealistic images that reveal what a structure, a space, or a product will look like once it is built.
The computer software used to convert an architect’s blueprint into a realistic visual representation combines technologies from virtual reality, computer graphics, interactive and gaming graphics, 3d virtual reality tours, and 3d virtual staging.
A 3d rendering can be animated. Sliding glass doors or pocket doors actually move back and forth in the photorealistic image, for example, and rendered rooms can be viewed in 360-degree panoramas.
Renderings can also be built as interactive, virtually staged 3d tours. For example, a 3d virtual rendering of an apartment building or an office building would allow viewers inside to move from furnished room to furnished room and control where they look.
Great care is taken to not only bring the object to life online but also to maximize computer graphics technology to create a realistic scene and setting for the object.
What is it used for?
- Real Estate Development
- Attracting and retaining investors – Seeing the final image in its intended address amidst natural elements increases the willingness to buy in.
- Obtaining municipal approvals for real estate developments – Enhances presentations.
- Real estate marketing
- Announce new build apartments, condos, townhouses, and single and multi-family homes in the press and on social media. Show what the exteriors and floor plans will look like. Create buzz, and allow viewers to imagine living there!
- Attracting and retaining buyers and renters during the construction phase – Obtain pre-lease and pre-purchase agreements while building and construction are underway.
- Increasing reach worldwide. Virtual 3d renderings can be emailed to anyone anywhere as long as they have a connected device.
- Remodels
- Visualizing new architect-design plan – See the final image ahead of time. Save time and money by fixing any issues and making design and material changes before construction starts.
- Solution
- Although rare, it does happen. A construction project is halted. Whatever the reason, 3d rendering is a solution. Enabling viewers to conceptualize the space as finished removes the aesthetic challenge and attracts interested parties.
The Rendering Process: How Does It Work?
The rendering process begins with receiving a CAD file from the designer or the builder who are typically working on the project together.
Next, using Google Drive or Dropbox, or email, the designer and builder provide all the finishing material that will be used to build the structure. Known as ‘finishing packets’, these lists contain items, images, receipts, and anything else that informs the 3d rendering professionals what materials, colors, textures, lighting, flooring, hardware, appliances, and furniture to include in the render to make the virtual space photorealistic.
How Much Does It Cost?
It’s important to remember this: 3d rendering projects are always custom. Custom jobs beget custom pricing. For example, a single image may start at $300 and a luxury package could cost up to $10,000. Pricing should be listed on a company’s website.
How Long Does It Take?
The cost to produce a realistic render varies by the complexity of the plan and design. The range is 2 weeks for smaller projects and up to a month for highly customized, complex design builds.
Challenges to Consider
Accuracy
With rendering, all jobs are custom, and accuracy is key. While DIY is possible, it is not recommended, especially if the created photorealistic images are due on a date certain.
Inexperienced companies and freelancers
Virtual rendering is hot right now, and many entrepreneurs have jumped in. However, they may have neither the years of technical experience nor the capital and infrastructure necessary to get a high-quality result. Delay and poor quality will cost.
Attention to natural settings and elements.
This means getting the lighting right. For accurate lighting, producing secondary rays, reflection rays, and shadow rays is a way to make sure the light hits objects as it would during the course of a day. A high-quality rendering will show multiple camera angles and reveal differences in lighting intensity.
It also means adding landscaping, if an exterior, and getting the colors and textures right. Photorealistic images of a building exterior, for example, might include grass, trees, plants, sidewalks, steps, ramps, streets, street lights, stoplights, signs, and anything typically in the location.
When applicable, including virtual people in the environment doing real-life activities adds to the realism as well.
Custom. Custom. Custom. On-demand.
Is the company able to execute rendering on demand? Can it create a fast and accurate representation of any item in real time?
Reliable and trustworthy
Results from a search for rendering services will populate both freelancers and companies. Look for these important components when researching for a service provider for your rendering project: A track record of successful rendering projects. Prices are listed on the website. Customer service to contact. Impressive infrastructure.
Contact Listing3d today to learn more
The rendering process is not a simple one. Attention to detail is paramount. Accuracy is critical. With so much at stake, it’s important to choose a rendering service provider that is established, reliable, and trustworthy. An industry leader, Listing3d works within your budget, delivers the highest quality 3d renderings, provides outstanding customer support, and is well established in major cities such as Miami, FL; Boston, MA, and New York, NY. To learn more, go to Listing3d.com. Click on “Book A Demo” or call the number provided.
Additional Services
Take Your Marketing Even Further
Additional Features at no cost
Part of any package
Press
