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Insights

Pending Home Sales Fell 7.3% to a Record Low. What It Means for Your Listings

Listing3D Editorial Team2 mins read

The National Association of Realtors' Pending Home Sales Index fell 73% in September 2026 to 660, its lowest reading since the series began in 2001 Economists surveyed by Reuters...

Virtual Staging Inside the 3D Tour: How Vacant Listings Stop Looking Empty

Gregory Ardbelava4 mins read

A vacant listing has a problem photos cannot fix The rooms are clean, the light is fine, and the buyer still cannot tell how they would live there The living room could be large...

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The deals you’re losing at 9pm

Gregory Ardbelava3 mins read

You can’t be everywhere The phone rings while you’re in a showing A lead texts about yournew listing while you’re making dinner You mean to follow up with last month’s...

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Google Just Entered the Portal Wars – And Every Real Estate Agent Needs to Act Now

Gregory Ardbelava7 mins read

Google has officially gone national with home listings As of June 10, 2026, Google's home-listing ad units - powered by AI-enabled brokerage HouseCanary - are live in all 50...

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The 60-Day Cliff: Mastering Market Physics in the Era of Seller Surplus

Gregory Ardbelava11 mins read

By Gregory Ardbelava, Founder of PropertyPulse The numbers don't just tell a story—they reveal a battlefield With 19 million sellers chasing 15 million buyers, we've entered...

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Enhance Buyer Engagement with Personalized AI Avatars in Virtual Tours: A Game-Changer for Real Estate Agents

Gregory Ardbelava10 mins read

Introduction In the fast-paced world of real estate, the key to success often lies in how well agents can engage potential buyers As technology continues to evolve, so do the...

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Blueprint for Crafting Effective Real Estate Prospecting Letters

Margaret Gray21 mins read

As a real estate agent, mastering the art of prospecting letters is crucial for generating leads and growing your business In this blueprint, we'll explore the essential elements...

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Blueprint for Overcoming Real Estate Objections: A Guide for Agents

Margaret Gray16 mins read

As a real estate agent, you are no stranger to objections from clients Whether you're working with buyers or sellers, objections are a natural part of the real estate process...

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Conquering the Inbox: A Real Estate Agent’s Guide to Email Marketing Mastery

Margaret Gray7 mins read

In the dynamic world of real estate, where building relationships and establishing trust are paramount, email marketing remains an invaluable tool for success It's a direct line...

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Navigating the Shifting Tides: A Real Estate Agent’s Guide to March 2024 Market Report

Gregory Ardbelava6 mins read

The real estate landscape is in constant flux, and staying ahead of the curve is crucial for success Zillow's March 2024 Market Report offers valuable insights into current...

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