Technology is continuing to revolutionize day-to-day life. This trend has been accelerated by the current COVID-19 pandemic, which has forced everyone around the world to socially distance and adapt their existence into a remote experience. It’s likely that many of those shifts are here to stay. People are unlikely to transition back to a fully in-person lifestyle, especially since many technological advances are both convenient and efficient.
One aspect of life that may never revert back to “normal” is the retail shopping experience. Even pre-pandemic, online shopping was already a major part of the commerce industry, catering to almost two billion consumers in 2019. You can buy practically anything online, from clothing to food to furniture to real estate.
What online shopping lacked, though, was the actual experience of shopping and engaging with objects in-person. Not anymore. Virtual reality is a tool that bridges the gap between the convenient, digital shopping experience and interacting with physical objects. This technology allows products and services to be shown in context, delivers better customer support, and helps consumers interact with objects authentically.
So how exactly does virtual reality enhance the retail experience?
Try it Before You Buy It!
NextTech AR Solutions has transformed the way we interact with digital objects. Their technology makes the retail experience exciting, even if it’s just from the comfort of your own home. They boast a 2,000% increase in product engagement and 50% fewer returns. By interacting with products in virtual reality, consumers feel more connected and are more likely (400%, to be exact) to purchase after browsing.
By simply scanning a QR code on a mobile device, anyone can interact with products for sale. No software or apps are necessary. All you need is any regular browser to engage with this type of ecommerce. When products are fully loaded, consumers can interact with them on their own mobile devices.
They can scale them to size, see how they would look in their own homes, and in some cases, try on clothing using virtual reality. Though this technology may feel like science fiction, this use of virtual reality will forever change how consumers interact with products.
Digital Furniture and NFTs
Non-fungible tokens, also known as NFTs, have exploded in popularity in the past year. Partly due to the influx of those using digital worlds and also due to an increase in hobby collectors, attributed to pandemic boredom. Argentinean designer Andrés Reisinger is capitalizing on this trend with his recent collection of digital furniture, which he sold ten pieces of this year for almost half a million dollars. Though five of the furnishings are being constructed for real use, all ten were sold as NTFs to be used and collected digitally.
The furniture can be placed in a variety of virtual worlds, such as Minecraft. Many cannot fathom spending such an exorbitant sum on chairs and tables one can never use in real life.
But these NTFs, like other collectable items, can be resold, in many instances for more than it was originally purchased for. Digital worlds have become a place for both recreation and business. Whether or not you would personally invest in an NFT, it’s undeniable there is a massive market for virtual art and objects.
Retail Meets Real Estate
Staging is traditionally a burden for most agents and is rarely viewed as a business opportunity. But with recent advancements in virtual reality, staging has suddenly become easy, efficient, and effective. With Listing3D’s newest Virtual Staging feature, empty apartments can be filled with gorgeous artwork and furniture, without the hassle of lugging rented furniture into the property for just a few tours.
More than that, the staging itself can be sold! If an interested buyer is committed to a listing and loves the bed or wall décor, they can purchase it as well. This opens the doors for countless collaborations between real estate agents and retailers.
Furniture makers and artists can present digital versions of their craftsmanship that can be easily bought online by anyone viewing. No longer is staging a burden thrust on real estate professionals. Now, staging is simple, effortless, and allows for even further business development.
Listing3D offers cutting-edge technological solutions to the real estate industry. They connect agents around the country, fostering business connections and relationships between like-minded professionals.
Listing3D also offers exclusive marketing packages, containing the most up-to-date marketing technology, which best advertises your listings in the digital age. Included are immersive 3D virtual tours (created using 3D cameras), video teasers of the property, a 3D Flyer with a scannable QR code, and a landing webpage with all of your contact information, helping future clients easily contact you. With your talent and our tech, we’ll advertise your listings far and wide to help you sell your properties faster and more efficiently.
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