A lot of people think that writing a description for their property is an easy thing to do. But, writing an excellent and effective description is an art. It is not only about writing a few paragraphs about your property but it also about attracting the attention of the viewers. Here are some valuable tips to write the best description for your property.
The headline of the listing is your first impression.
It is important to be to the point and bring attention to the details of your listing.
3 Bedroom, 2 Bath Unit for Rent in NYC, NY would likely be noticed before Beautiful Unit with Luxury Amenities for Rent.
The amenities can be mentioned later in the description but the main things that renters are looking for is the bedroom, bathroom count and location. Once they know that they are receiving the size property they need in the area they need, they will look into the details such as upgrades and amenities available.
The importance of numbers
After you grab the attention of the potential tenant with the title, it’s time to give further information!
Ensuring prospective tenants understand the fees associated with renting is essential for avoiding undesirable inquiries. Not only should rent prices be clearly defined, but also addendums such as security deposits, application charges, coverage for parking and utilities, and pet regulations with their respective costs must be specified. Providing this information from the beginning will help streamline the process of finding suitable occupants for your property.
It is necessary to define exactly what kind of lease agreement this is: a month-to-month, 12 months, or something else? It can be extremely frustrating for tenants and/or agents to find out after going through all of their paperwork that they are not needing the lease term being offered.
Other details to include in the description
Now that the essential details of this apartment have been outlined, it’s time to shed light on the features that make it stand out from the competition. Be sure to be as descriptive as possible, but don’t give away too much information which will lead them to lose interest in reading further. Additionally, make sure you use clear and concise language – avoid using phrases or words that add no value.
Beautiful unit with lots to offer, you’ll love living in this area with amazing views, shopping and amenities you won’t see anywhere else!
This description, while it sounds like a great place to live, gives no actual details.
We want to be more clear with actual details on the unit, that help them image themselves living in the space.
The views from this beautiful 3 bedroom, 2 bath NYC apartment are amazing. You can enjoy these views while using the co-working space and gym provided to all tenants! Within walking distance you will find a coffee shop, library, many dining options, boutique shopping stores and the subway.
What NOT to include in your description
Make sure to not include anything in violation of the FHA. There are specifics here from the HUD if you are questioning if your details are allowed: Examples Here
Contact Information
Including your contact details in your listing is essential. Having the right information available allows potential tenants to quickly and easily get in touch with you for viewings or any queries they may have. Without easy access to the necessary details, many people can be put off from considering your property – so don’t risk losing out on great tenants!
Adding media to your listing
Once you’ve completed the details of your listing, it is essential to include visuals! Utilizing 3D Tours, videos, and photographs can really make your listing stand out when done correctly!
You can find here the best ways to prepare your listing for media:
The initial experience of real estate is an essential aspect to consider. Prospective renters or purchasers who aren’t immediately drawn in usually continue their search elsewhere.
In order to make your property as attractive as possible, it is vital to be prepared with 3D Tours, videos and photographs. Being ready for these pieces of content can truly make all the difference in attracting potential buyers!
Let us assist you in prepping your property! Check out these helpful hints and tips to get started!
First, it is essential to inspect the entire property carefully. Make sure all the floors and walls are in pristine condition and that all lightbulbs are functioning properly. Further, be sure to remove any personal effects such as magnets, posters, pictures of your family, or anything bearing your name from around the property. When attempting to attract potential buyers, it is advisable not to go overboard with air fresheners as this can give the impression that there is a musty odor lurking underneath that the sellers or their agents are trying to conceal.
Go from room to room using the tips below to prepare the property
Exteriors are the first impression, this is the first thing that they will see in person as well!
Prior to the photoshoot, ensure that all garage doors are shut, any cars have been removed from sight, where possible, and landscaping is properly looked after; this includes mowing the lawn, trimming bushes and clearing away leaves. Additionally, removing dead foliage and empty planters, any seasonal items or excessive decorations that take attention away from the otherwise beautiful exterior is always suggested.
Entering the home
As soon as you step onto the property, it is essential for visitors to experience a sense of comfort and hospitality. To achieve this, the entrance should be well-kept and neat. Get rid of any outdoor wear such as coats, footwear, school bags, or handbags from this area to help create a more open-feeling atmosphere!
Main Living Spaces
When it comes to living spaces, simplicity is key. An excessive amount of furniture, items or organizing tools can make a property appear crammed and cluttered, giving the impression of having limited storage capacity. The importance of tidying up the property cannot be overstated; all dirty dishes must be washed, countertops decluttered and wiped down before prospective buyers arrive. Furniture should also be strategically arranged to keep the space from feeling cramped. Additionally, it is essential to pay attention to any cords or cables that are visible – a phone charger left by the couch, wires connected to a television set and lamp cords can really muddle up the room’s aesthetic.
Bedrooms
Creating a bedroom that is serene and inviting should be a top priority in any home. Letting go of all clutter and superfluous items allows for a more peaceful atmosphere. Investing in furniture and bedding that compliments each other can make a big difference to how comfortable and warm this space feels.
Bathrooms
Research has revealed that the average person will spend over two years of their lifetime using bathrooms, however these spaces often go overlooked in terms of photography. It’s important to clear away floor mats, mismatched towels and other items from the shower or bathtub to help create an aesthetically pleasing image. To avoid leaving the space looking empty and neglected matching hand and bath towels or a decorate hand soap dispenser can be placed neatly in the bathroom.
Home Office
Having the option to work from home is becoming increasingly popular and so having an area dedicated specifically for it is a great idea. A home office should be a distraction-free space where you can complete undisturbed work in a clean and organised environment. Furnishing this room should be kept to a minimum, removing any unnecessary belongings or information about yourself or your business before taking photographs.
Staging the Property
When it comes to putting a home on the market, its furnishings can often make a big difference in how appealing it is to potential buyers. Unfortunately, not all houses are already well-furnished when the photographs for advertising purposes are taken. Virtual staging gives sellers a great opportunity to show off their property’s potential without having to go through the stress of organizing a professional staging.
Reviewing your listing
Before you make your listing public, ensure that you’ve given it a thorough review. Allow yourself a rest and come back to your details afterward – this can help you pick out any small changes or refinements that you may have overlooked in the moment. Taking the time to perfect your description and media is an important step in ensuring the effectiveness of your listing. Take a break, re-examine everything, and with careful examination, you’re sure to make an impact!
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