Welcome to the future of apartment hunting. 3DApartment, the first apartment search platform exclusively offering virtual reality content, has standardized on Matterport, whose spatial computing platform is transforming the virtualization of the physical world. Using Matterport’s technology, 3DApartment has captured over 15,000 property listings in New York City, Boston, and Miami, with more cities coming soon.
3DApartment’s virtual walkthroughs are not your average real estate tours. Using state-of-the-art technology, any property can be captured and shared on 3DApartment’s platform. Tours are immersive and provide a high-quality and accurate depiction of the physical space. These tours can be accessed by anyone at any time. 72% of buyers in a recent survey responded they would rent an apartment without ever seeing the property in person if there was a 3D tour.
What makes the 3DApartment and Matterport collaboration so transformative is their emphasis on user-friendliness, accessibility, and convenience. 3D tours can be created easily and without any special equipment. Staging can be customized by sellers. This is not your typical digital staging. All the furniture depicted in the 3D tours can be purchased by anyone viewing the listing. Furniture can even be assembled for future tenants before they move in! This is the future of apartment selling and renting. It’s never been easier or more efficient.
3DApartment and Matterport: Key Features
So what exactly makes this new platform so transformative? 3DApartment and Matterport’s 3D tours are so unique because they cater to its users. The entire process is simple and straightforward, whether you’re a seller scanning your apartment and customizing virtual staging, or you’re a buyer searching through thousands of listings and finding your dream apartment.
Develop Unique Personal Staging
With Matterport’s open SDK technology, staging can be customized. Furniture is scaled accurately for size when placed in a virtual tour. Prospective buyers easily understand the scale of the space with or without furnishings. Even if they never step foot in the apartment, they’ll be able to know how big it is. This technology will change how apartments are bought and sold forever. No matter where you are in the world, you can search for your future place. 3D listings can also be shared, so family members and friends can participate in the renting process like never before.
From the perspective of a seller, the extensive catalogue of virtual furnishings revolutionizes the once burdensome staging process. Landlords won’t have to rent expensive furniture and squeeze it into tiny elevators or up flights of stairs when using 3DApartment. Simply with a few clicks, furniture and art can be displayed in every room of the listing. Furniture can be toggled on and off by viewers, a feature that’s unique to the digital viewing experience. Everything is scaled appropriately, allowing any prospective buyers to truly understand the layout of the space.
Sell Furniture Right from the Listing
Another unique feature on the 3DApartment search platform is the ability to purchase staging that is displayed in any listing. All furniture and art presented on the 3D tours are actual products that can be purchased by anyone viewing the tour. This addition opens the door to new business opportunities between real estate and retail. Furniture retailers can have their products advertised within the 3D tours. Staging is no longer a burden for agents or landlords, but a part of the process that invites meaningful business collaborations.
Furniture depicted on 3D tours can be purchased by the future renter of the listing as well. The staging can be assembled for the future tenant before they move in, making the moving process easier than ever before. And because all the staging presented in 3D tours are to scale, tenants know all the furniture will fit perfectly in their new home.
3D Technology: Easier Than Ever
The advantages of 3D tours have been proven time and time again, but the reason why many real estate professionals and landlords do not integrate this technology into their business is because of how expensive and difficult the process can often be. Many other businesses offering 3D services are extremely expensive and too costly for the average agent. But with Matterport Capture ServicesTM, 3DApartment customers can acquire 3D tours easily. The process is timely, cost-effective, and can be completed without even owning a camera. Matterport Capture TechniciansTM can also be scheduled to assist with any scanning.
Increase Traffic and Engagement
When working with digital real estate, maximizing traffic is essential. This can often be difficult, but when enhancing online listings with 3D tours, user engagement is proven to increase. 3D tours are accurate, engaging, and are easily shareable. Family members and friends can “tour” listings alongside their loved ones and view tours at any time. By increasing the traffic and engagement, your listings are more likely to fall into the hands (or onto the screen) of the perfect tenant. 3D tours as an excellent digital marketing technique that generates new engagement on any listing. 3DApartment is easy and simple to use, even for the most technologically-challenged agents. The interface is straightforward and user-friendly, making it easy for anyone to share their listings in 3D.
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