Get Your Ads Streaming on Hulu Today in 7 Easy Steps!
Television has changed drastically in the past decade. With the introduction of streaming platforms, traditional cable services have significantly decreased in popularity among certain demographics. There has been a 69% decrease in cable TV viewership for those under 35. Millennials [Millennials: How to Succeed with the New Generation of Homebuyers] (and younger generations) are just not watching cable anymore. Instead, they’re gravitating towards streaming services like Hulu. These platforms offer expansive video libraries, can be streamed on practically any device at any time, and are relatively affordable to anyone.
It’s not just young people who are using streaming platforms like Hulu. 90% of people aged 13-54 watch television on a streaming platform. 3 out of 4 people primarily stream. And all that growth isn’t stagnant either – every year, there’s a 57% increase on streaming viewership. A recent Statista survey found that adults who do stream television watch it twice as much as traditional cable TV. Consumers are shifting their attention to streaming. Therefore, the best place to reach new customers from a younger demographic is on streaming platforms like Hulu that offer advertising opportunities for even the smallest of business owners.
Hulu is an incredible place to share your video advertisements. With 91% growth every year in their ad-supported viewers, there are always new customers to reach on Hulu. A recent study conducted by Hulu and TVision found that advertisements on Hulu are 151% more engaging than those on traditional cable TV channels, proving that Hulu is a place where your advertisements will actually be seen. This is because of specific criteria that can be applied to your advertisement’s audience. Location, interest, and even program genre can be specified to ensure your ads are shown only to those who will actually utilize your services. The ad process has been streamlined on Hulu, and with a minimum of only $500, you can get your ads shared with Hulu’s massive audience today.
So, how can I start advertising on Hulu?
With 3DApartment’s comprehensive advertising guide, you can start sharing your real estate advertisements on Hulu today. Hulu’s interface is similar to many other advertising programs, so it’s easy, simple, and accessible for all small business owners.
1. Request Your Access Code
The first step to getting on Hulu today and setting up your advertisements is to request an access code, which can be quickly done on their website. Signing up and trying Hulu is completely free, and there are no hidden fees either. If you choose to advertise on Hulu, you’ll be billed only at the end of your campaign.
2. Set Up Your Profile
Once Hulu has granted your business access, you’ll need to create an account. This is a simple step and requires you to share your name, business name, email, phone number, and address. This information is required for Hulu to establish you as an advertiser with their company. You’ll only have to do this once.
3. Create Your First Campaign
When you’re ready, you can create your first advertisement campaign on Hulu! First, you’ll need to name your campaign and decide when you want it to occur. You must begin your campaign within three months of today’s date, and campaigns can last up to a year. Keep in mind that all your progress is saved when creating ads on Hulu, so feel free to take a break at any time.
4. Target Your Audience
Targeting is what allows advertisements on Hulu to be so effective. You can target based on gender, age, audience characteristics, location, and show genre. Hulu is especially great for real estate agents because there are multiple options when it comes to location targeting. You can target based on cities, states, designated market areas, or zip codes. If you choose not to target your ads, they’ll be sent to the general Hulu audience.
5. Define Your Budget
You can choose how much you’d like to spend on your advertisements on Hulu. The minimum is only $500, but you can spend up to $100,000 on a singular campaign. Hulu will then analyze your target audience, as well as your budget, and will show advertising availability. If there are no options, you can redefine budget, targeting criteria, or campaign dates to fit into the schedule.
6. Share Your Ad
Once you’ve established your audience and budget, you can upload your advertisement. Advertisements will need to be in the form of a pre-made video. It will have to be in HD, with stereo sound, in either MP4 or MOV format. It also must be smaller than 3GB in size and between 15 and 30 seconds long.
7. Get Your Advertisements Approved
The final thing you have to do once you’ve shared your ad with Hulu is wait for it to get approved. It must meet both Hulu’s Technical Agreements and its Advertising Policies. The Technical Agreements covers the formatting rules for the advertisement, while the Advertising Policies monitor the content of the advertisements.
Overwhelmed by digital marketing and looking for some help? 3DApartment has got you covered. With our exclusive marketing packages, we use the most up-to-date technology to advertise your work to the biggest and best audience. Our packages include immersive virtual tours (created using 3D cameras), teaser videos of the property, 3D Flyers with scannable QR codes, and a landing webpage with all of your contact information, helping future clients easily contact you. With your talent and our technology, we’ll advertise your listings far and wide to help you sell your properties faster and more efficiently.
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