Four Strategies to Stand Out at Your Next Listing Presentation
Listing Presentations are one of the first opportunities an agent has to turn a regular person into a client. In just a short amount of time, you’re expected to explain your marketing techniques, why you’re the perfect agent for the job, and how much money you’ll earn the client. In the current real estate market, where major corporations are competing with small business owners, it can be especially difficult to stand out from the competition and win more listings.
We at Listing3D have compiled our top four tips to help you stand out at your next listing presentation and earn the clients you deserve. The best way to do this is through human connection and competitive marketing, something that major tech conglomerates can’t provide for each and every one of their customers the way you can.
1. Research, Research, Research!
The purpose of preparing a listing presentation is to prove to a potential client that you are the best person to sell their home and will do so for the best price. The easiest way to indicate this to someone is to provide unique information on their home and neighborhood. That’s why it’s essential that before you go to the presentation, you adequately research the potential client, the property, and the location it’s in.
Comparative Market Analysis (CMA) is an essential first step to understanding the local market. This can be done by checking similar properties in the area and what they sold for on your MLS. You should also be researching the local amenities in the neighborhood. Learn about nearby businesses, restaurants, and services offered. When you communicate this knowledge, you’ll demonstrate your professional experience and impress the potential client.
2. Avoid Scripts
You’ll find dozens of listing presentation scripts online. While many of these will help organize essential information, they’ll make your presentation stiff and unnatural. The best way to connect with a potential client is to have an organic conversation. You should think of it as more of a listing discussion than a presentation. Instead of educating them, focus on engaging the potential client.
The easiest way to do this is to talk about something that includes them. Create a conversation that hooks in the potential client and gives them an opportunity to talk. Like many other industries, the most successful real estate agents are trustworthy and easy to connect with. Make each listing presentation personal to achieve this the most easily.
3. Ask Questions (and Listen!)
Listing presentations are a great time to get to know your potential client’s needs and let them feel heard. Selling and buying a new home is an intimate experience for anyone. Everyone has a personal reason for moving and worries about the process. By asking about and listening to your client’s personal feelings, they’ll feel comfortable voicing concerns in the future and collaborating with you on selling their property.
Some great things to ask about during a listing presentation are the potential client’s previous experiences with real estate. Have they ever sold a home before? What parts of the process are they looking forward to? What are they dreading? Connecting with someone can be the hardest part of the listing presentation. By opening up the space for the client to discuss their experience, you’ll show how much you care about working together to sell their home.
4. Utilize Cutting-Edge Technology
Other than personal connection and demonstrating trustworthiness, one of the most effective tips for a successful listing presentation is a comprehensive marketing package. Clients will be impressed when you explain how many different ways you’ll advertise their properties. 3D technology has grown tremendously in the past few years, making it easier than ever to digitize physical space. With the increasing population of millennials in the marketplace, social media and digital marketing have never been more effective tools.
Overwhelmed by digital marketing and looking for some help? Listing3D has got you covered. With our exclusive marketing packages, we use the most up-to-date technology to advertise your work to the biggest and best audience. Our packages include immersive virtual tours (created using 3D cameras), teaser videos of the property, 3D Flyers with scannable QR codes, and a landing webpage with all your contact information, helping future clients easily contact you. With your talent and our technology, we’ll advertise your listings far and wide to help you sell your properties faster and more efficiently.
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