Navigating New York City Real Estate: Get Ahead with Brick Underground!
New York City has the most competitive and expensive real estate market in the country. At any time, it can be difficult to buy and sell in this cutthroat market, but it’s been especially difficult during the COVID-19 pandemic. New York City experienced the worst breakout early on and hundreds of thousands of people fled the city for safer places. The market is still recovering to this day. It can be daunting to enter the industry right now and it’s especially difficult to forge essential business relationships with clients and co-workers.
Brick Underground is here to solve that problem. With an annual viewership of over 7 million, Brick Underground is the premier place for all things New York City real estate. Their archive includes over 7,000 articles focusing specifically on the real estate market in NYC. Ranking at the top of most NYC real estate search results on all the major search engines, Brick Underground has attracted 7 million organic, high-intent viewers who are ready to find real estate in NYC. The majority of their audience is young, affluent, and educated. They also have a large reach through social media, with over 9,000 Twitter followers and almost 33,000 Facebook followers. If you work in real estate in NYC and advertise on Brick Underground, your services will be shown to those who will most likely use them.
Let’s take a look at the NINE different ways to advertise your business on Brick Underground:
1. Content Marketing Partnerships
Create original content to showcase your unique expertise in the New York City real estate market. These articles will also include the logo of your company and a mini description of the business. Content Marketing Partnerships are shown across multiple channels, including Brick Underground’s homepage, blog, newsletters, and social media platforms. Articles are also archived to be searched in the future. Content Marketing Partnerships are a great way to build trust with a client by offering them valuable information.
2. Sponsored Advertorials
Sponsored Advertorials are similar to Content Marketing Partnerships but offer businesses an opportunity to work with Brick Underground’s own seasoned writers to craft a promotional post that advocates for your brand and explains its agenda. These articles have their own unique blue background, and also feature your logo and business description. These articles have their own newsletter and social media promotion, while also being run across multiple marketing channels.
3. Sponsored Inserts & Pro Tips
Sponsoring an Insert or Pro Tip gives you the opportunity to be featured in some of Brick Underground’s most popular articles. This segment features custom messaging relevant to the article, so you can target readers who will actually use your services. This option is an excellent way to capitalize off of Brick Underground’s massive, pre-existing audience.
4. Sponsored Dedicated Emails
With over 63,000 email subscribers (and an additional 12,000 real estate agents), your business will be seen far and wide when you sponsor a dedicated email on Brick Underground. Your brand and its message will take center stage in these emails and include a lead image, logo, website link, and any custom branding. Advertising through Brick Underground’s email network is an excellent way to connect with a high-intent audience in New York City.
5. Newsletter Advertising
Brick Underground has two different newsletters with slightly different audiences. Their standard newsletter is sent to 63,000 email subscribers, many of which are people in New York City interested in buying or renting locally. Their other newsletter, Broker Underground, directly connects with 12,000 NYC real estate agents. For both newsletters, banner advertorials are sold in packages of three, another great way to market your services using Brick Underground’s expansive email network.
6. Buy, Rent & Sell Guides
One of the services that Brick Underground offers its audience is Buy, Rent & Sell Guides that contain information about New York City’s real estate market. These guides reach one of the most dedicated audiences, with 87% of its viewers coming from high-intent Google search results. If you want your business to be seen by an extremely interested audience, Brick Underground’s Buy, Rent & Sell Guides is the perfect place.
7. Display Advertising
Brick Underground also offers opportunities to advertise on their webpages. With over 600,000 unique visitors, your advertisements will be seen by those all over New York City. These display advertisements are available in multiple standard display sizes.
8. Coming Soon! Sponsor the Brick Underground Podcast
There are upcoming opportunities to sponsor the Brick Underground podcast. Keep an eye out for these in the future!
Overwhelmed by digital marketing and looking for some help? Listing3D has got you covered. With our exclusive marketing packages, we use the most up-to-date technology to advertise your work to the biggest and best audience. Our packages include immersive virtual tours (created using 3D cameras), teaser videos of the property, 3D Flyers with scannable QR codes, and a landing webpage with all your contact information, helping future clients easily contact you. With your talent and our technology, we’ll advertise your listings far and wide to help you sell your properties faster and more efficiently.
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