Since its origin in the 1970s, home staging has become a real estate industry standard. According to the National Association of Realtors’ (NAR) 2019 home staging report, 41% of seller’s agents staged homes for their clients, with an additional 45% encouraging sellers to declutter and organize the property. Staging can be extremely impactful for prospective buyers, with Forbes Magazine reporting that staged homes sell 87% faster than non-staged homes.
Though staging is an essential part to a successful home sale, it can be tedious, time-consuming, and expensive. The NAR report also revealed that the median amount spent on home staging was $400. If a home staging service is utilized, it can cost thousands of dollars and take weeks to set up, and be inconvenient to the average seller.
It’s especially frustrating when time and effort are poured into staging, only for buyers to complain about the furniture arrangement and carpeting. The purpose of staging is to help prospective buyers envision the property as their own. But if everyone has their own unique style and taste, it’s impossible for agents to customize the property for every interested buyer. Or is it?
The Potential of Virtual Staging
Though many real estate professionals see virtual reality as a distant future, Listing3D is working to create that future today. Their newest feature will revolutionize the way we interact with real estate.
Gone are the days of renting expensive staging furniture and lugging it into an apartment just for a few showings. With Listing3D’s Virtual Staging tool, apartments can be displayed with virtual reality furniture. Using cutting-age technology, Listing3D can accurately depict furniture and help buyers understand the size of the property, without ever needing to set food in it. Virtual staging is a major step towards transforming the marketplace for physical spaces into a digital product that can be shared widely.
What are some of the advantages of using virtual staging? By staging an apartment virtually, you can help interested buyers better envision the apartment as their own, adapt to the restraints of the COVID-19 pandemic, reach a larger audience, and better share the social experience of homebuying.
Picture Your Dream Home
The original purpose of “staging” was to transform a home into a neutral space that buyers could envision themselves calling home. With Listing3D’s Virtual Staging, this can be best achieved. One of the most useful features in the program is the ability to view the apartment with or without furniture.
Doing a virtual walkthrough of the property with the furniture allows buyers to understand the physical dimensions of the space while experiencing it digitally. This can be viewed from multiple perspectives, giving interested buyers a holistic view of the property.
Conveniently, viewers can toggle the settings and remove furniture from the 3D tour of the property. This can be especially helpful for prospective buyers to see the physical features of the house, which may be blocked by staging furniture. This experience is not possible in traditional listings.
Agents cannot simply remove all the furniture to give prospective buyers an alternate view of the listing. The potential for staging has been expanded with Virtual Staging, providing multiple perspectives of the same piece property.
Adjust During COVID-19
The pandemic has transformed practically every aspect of life this past year. We’ve adopted social distancing protocols that have made traditional home tours impossible. We’ve been living with COVID-19 for over a year now, and technology has stepped up to fix the problems caused by this pandemic. With Listing3D’s new Virtual Staging, interested buyers can walk through a beautifully staged listing from the comfort and safety of their own homes.
These virtual, 3D tours are high-quality and hyper-realistic, so prospective owners can really get a good understanding of the house’s layout and size. Take advantage of the lack of open houses right now and save money on staging by utilizing Virtual Staging to digitize your inventory and maintain steady business, even during a global pandemic.
Share Your Listings Far & Wide
Business owners have begun to understand the possibilities of social and digital media in the past few years. Especially in the real estate industry, which has seen tremendous change the past two decades as major media conglomerates have attempted to monopolize the industry. However, big companies are not the only ones who have access to these tools. Social media is free, and with a little bit of money, you can make sure your profile – and listings – are shared with a large audience.
With traditional open houses, only three or four groups of interested buyers could realistically walk through the property in a day. There simply aren’t enough hours for an agent to offer more tours than this. But by sharing your inventory through Virtual Tours, your content can be viewed by anyone, at any time. Listings can also be easily shared with friends, family, and on social media. Agent contact information is conveniently located right on the listing, simplifying the connection between buyer and seller.
Share the Homebuying Experience
Prospective buyers prefer to share the homebuying experience with friends and family members. This isn’t surprising, since buying a house is usually the biggest investment made in the average individual’s lifetime. According to the NAR report previously mentioned, a median 25% of buyers bring family members along on house tours and a median 40% of buyers consulted family members before committing to a property.
Real estate has always been a shared process. But instead of dragging family members around to various open houses, now prospective buyers can simply share a link and suddenly their loved ones can walk through the apartment and toggle between a furnished and unfurnished listing. Digital media allows content to be shared quickly and easily. Real estate is quickly becoming a commodity that can be sold and bought entirely online, making it easier to generate digital listings using Virtual Staging.
Staging will forever be transformed with Listing3D’s newest feature, making it both easy and digital. Now with Listing3D’s Virtual Staging, homes can be staged using virtual reality. You can present exceptionally staged listings with gorgeous furniture and art displayed, without the cost or hassle. Prospective buyers can accurately understand the space and can toggle between viewing the apartment with or without furniture, making it even easier to visualize making the space their own.
Listing3D’s program also allows furniture and artwork used in the listing to be purchased by viewers. If a prospective buyer loves an apartment and wants the bed featured in the staging, they can purchase it! This program opens doors to new business opportunities between realtors and retailers and transforms staging as we know it.
Listing3D is tech-oriented, forward-thinking, and offers technological solutions to the real estate industry. They connect agents around the country, fostering business connections and relationships between like-minded professionals.
Listing3D also offers exclusive marketing packages, containing the most up-to-date marketing technology, which best advertises your listings in the digital age. Included are immersive virtual tours (created using 3D cameras), video teasers of the property, a 3D Flyer with a scannable QR code, and a landing webpage with all of your contact information, helping future clients easily contact you. With your talent and our tech, we’ll advertise your listings far and wide to help you sell your properties faster and more efficiently.
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