In the modern age, e-mail is a crucial communication tool in every marketer’s repertoire. It’s easy to make mistakes with email marketing, but as long as you follow some of these best practices, you can avoid embarrassing faux pas and succeed with your drip campaign.
Drip campaigns are automated emails designed to deliver your marketing message in a series of outreach strategies. A drip campaign is a series of automated emails sent to people who take a specific action on your website. For any given action, you can choose how many emails to send and the rate at which to send them. These emails can be personalized with data like the contact’s name and specific references to the action they took. Drip campaigns are established by choosing a goal for the first email in the campaign, as well as how many emails you want to send out at what interval. These drip campaigns can also be personalized—in more ways than one!
Like telling any good story, successful drip campaigns are all about stringing your emails together in such a way that each one builds on the ones that came before it. But how do you create a successful drip campaign? Where do you start?
Before anything else, you need to know what your goal is. When setting goals, it is important to make sure they are specific and measurable. This way, you can track your progress and ensure you are on track to achieve your objectives. There are many different email metrics that can give you insights into your performance, so make sure to choose the ones that best align with your goals.
Email drip campaigns can be effective, but only when the content is valuable. People are more likely to convert when they see value in what you’re offering, so make sure your emails are clear and concise. Your goal should be to build trust with your potential customers by teaching them something useful, addressing their hesitations, and providing proof of how your product can help them achieve their goals. This will make it more likely that they’ll want to work with you.
Focus on your customers’ needs first, and then on what you can do for them. When setting expectations for customer service contacts, always keep the audience in mind: Depending on their needs, tailor your approach accordingly. It’s important to beavailable for your contacts, but remember to focus on giving them what they need before asking for anything in return. Provide more value than what is asked of you, and people will be more likely to reciprocate. Come from contribution!
When creating your first marketing campaign, it is important to focus on your most valuable audience segment. These are the people who you feel most comfortable working and with who you have a positive track record of closing as clients. When crafting your drip campaign, focus on a specific group. This way, you’ll be able to anticipate their burning questions and create content that is highly relevant to them. Doing so will increase engagement from the series of emails you send out.
When using a demographic farming strategy be careful to stay within the guidelines set by the Fair Housing Authority.
In order to build strong relationships with your clients, it is important to keep your design simple. Your template should feel like it is written on professional letterhead, with your logo at the top, your signature at the bottom, and your picture included. This will help create a personal connection with those you are doing business with.
With your original drip campaign or this updated list of tips, you can create a holistic and targeted marketing strategy for all of the above sections. That way, you’ll get more sign-ups, more website traffic, and better engagement without spending an arm and a leg on advertising. These tips are easy to implement and can make a big difference in how engaged your audience is.
When running a drip campaign, you are going to need a dependable software program for your campaign to function. Not only will you need access to contact information and property details, but you will also need to be able to schedule, track, and assess how successful your campaign truly is. Many times this information is strung across many platforms and can be time consuming if you don’t have access to a reliable source. 3DAPARTMENT.com offers an all-in-one system that offers access to all the tools we have discussed, streamlining the process and giving you the piece of mind that your campaign is functioning properly. To learn more, please reach out!
Also, check out our blog on how to drive more referrals with templates included.
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