At 3Dapartment and Listing3D, ‘before and after’ doesn’t just apply to photos and tours in the on-line gallery. It also refers to the relationship we develop with you, our real estate agent and broker customers. Before rooms are virtually staged, we consult with you to discover your needs, and then after, we empower you with a full suite of real estate marketing features.
– Nicole Walters, Sales Director, 3Dapartment
About Virtual Staging
Virtual staging exploded onto the real estate marketing scene during the pandemic. For safety’s sake, agents, brokers, and property managers embraced the technology. It allowed them to give their customers the same visual experience that would have been created in a home or apartment by a traditional home staging professional. In short, when traditional staging could not be done, the virtual staging was the perfect substitute.
Virtual staging is a cost-effective process of emptying or de-cluttering the digital photo or “digital twin” of actual residential space, and then adding back in virtual furniture, fixtures, and decor, all to scale.
Virtual staging reveals the potential of space for rent or for sale. Its use in real estate marketing has been proven to attract and retain potential renters and buyers, the vast majority of whom begin searches online.
Before the pandemic
Before the pandemic, virtual 3D tours with or without virtual staging were included in less than 1% of all residential listings. The visual images for the majority of them were 2D photos and slideshows. Back then, it would have taken some time to find a company that offered 3D virtual tours, let alone one that offered virtual home staging.
After the Pandemic
Today, virtual 3D tours are included in over 15% of all residential listings.
When virtual home staging is added to virtual 3D tours, viewership goes way up. One virtual reality company reported a 500% increase in user navigation of its website pages after virtual home staging was added to their virtual 3D tours.
So Many New Virtual Staging Companies
After the pandemic, it seemed everyone had jumped on the virtual home staging bandwagon, New companies sprang up seemingly overnight.
What are all these new companies saying? They are saying their virtual home staging services are the best. They tout fast turn-around times, low prices, clear picture quality, and the most talented virtual staging professionals in the business.
What are they doing? Taking your order, virtually staging it, and then emailing you the finished photo or slideshow, like it or not.
And, of course, they all have online galleries with before and after photos.
But, how many specialize in real estate marketing?
Wait what?
You want me to do virtual home staging and be a real estate marketing specialist too?
3Dapartment and Listing3D: Real Estate Marketing’s Power Couple!
Managed together, 3Dapartment and Listing3D are two virtual reality companies that provide a real estate marketing platform for customers. Their mission is to enhance real estate marketing for agents, brokers, and property managers, and to improve the search experience for renters and buyers.
Founded in 2018 and 2021 respectively, both companies have notable firsts.
3Dapartment is the first company to offer fully immersive virtual reality 3D tours of apartments. Demand for the apartment 3D tours was so high, they expanded to single-family homes, multi-family homes, and office spaces.
Listing3D is the first company to offer virtual home staging for fully immersive virtual 3D tours. The technology was developed through a partnership between 3Dapartment and virtual reality titan Matterport. Listing3D is one of the only companies in the world that can virtually stage a Matterport 3D tour. Listing3D also does virtual staging for 3D renderings created from blueprints.
A Virtual Reality Real Estate Marketplace
“At 3Dapartment and Listing3D, ‘before and after’ doesn’t just apply to photos and tours in the on-line gallery,” says Nicole Walter, Sales Director at 3Dapartment. “It also refers to the relationship we develop with real estate agent and broker customers. Before rooms are captured and virtually staged, we consult with you to discover your needs, and then after, we empower you with a full suite of real estate marketing features.”
3D Virtual Tour + Virtual Staging + Real Estate Marketing
3Dapartment and Listing3D offer a marketing platform designed to meet the needs of realtors in real-time.
Real estate professionals appreciate that they can order fully immersive 3D virtual tours with the virtual staging option, plus manage the marketing of their listings, all under one umbrella.
According to Nicole Walter, Sales Director at 3Dapartment, “Other companies just get the tour or photos emailed to the purchaser, and it’s over, one and done. Comparatively, after our customers receive their Matterport 3D virtual tours and after the virtual staging is complete, we begin the real estate marketing phase.”
Competitive Advantage: More People See Your Listing
“We do email blasts for our customers in order to get their listings in front of as many potential buyers and renters as possible, as many people as possible, as soon as possible.
“Next, we onboard customers to our real estate marketing platform; this empowers customers to manage the marketing of their properties for rent or sale in real-time.
“Through it all, before and after, and at no extra cost, we provide customer support.”
Competitive Advantage: Manage Listings Anywhere Anytime
The business of real estate has a lot of moving parts and no set hours.
An early morning conversation in the grocery store or a mid-day chat in between games at a school soccer tournament on the weekend could result in a new listing, a referral to a new customer, or a new appointment to view a listing or attend a virtual 3D open house.
What’s important is to be prepared. And ready to act on the opportunity at a moment’s notice.
The ability to manage listings at any time anywhere as long as one has a device with an internet connection is a competitive advantage.
Customers of 3Dapartment and Listing3D get a competitive advantage.
Good Impression to GREAT Impression
Using a device with an internet connection to access the real estate marketing platform, account holders can conduct business instantly. It’s no longer, “I’ll take care of that for you as soon as I get back to the office.” But rather, ” I just took care of that for you.”
3Dapartment’s Marketing Platform Features
The following options are just a snapshot of marketing features available to account holders:
Listings
- Change the status to “under contract” or “off market”
- View all listings both on and off the market
- Email listing page to clients
- Send an email with multiple listings
- Locate your MLS links
- Schedule an appointment for your next listing
- Change your pricing
- Get links to upload to Street Easy
- Use Listing 3D for listings even when someone else captured the photos
- Add amenities to your listings page
- Schedule a 3D Open House
Social Media – Increase Exposure
- Download photographs
- Photos in a snap: Have 3 but want 5? Take additional photographs of your listing
- Add a 3D tour to your personal website
- Locate your floor plan and 3D Flyer
- Make a new 3D Flyer
- Create an Instagram Template
- Put a teaser video on Instagram
- Run a Facebook Ad
- Put your listing on Facebook, Twitter, Linked In, and Pinterest
Customer Service
At 3Dapartment and Listing3D, customers and potential customers are welcome to call, email, and text with questions.
Before and After: Placing Order for 3D Images
Want to place an order, but don’t know the lingo? You’re are not alone before you place the order, and you’re not alone after you receive the order.
At 3Dapartment, Sales Director Nicole Walters, along with her team, will explain the process and price options for 3D virtual images and tours, and introduce the marketing platform.
They’ll gather the necessary information such as address, square footage, number of bedrooms, bathrooms, floors, etc.
Is the apartment empty? Is it an empty house? Is the home vacant? Are the residents still living in it?
Next, they’ll work with you to schedule an appointment with a photographer, also known as a Capture Technician. The capture technician uses a high-tech camera that is especially equipped to capture images in 3D. The 3D images are then combined to create a seamless and fully interactive virtual 3D tour.
An appointment to onboard to the real estate marketplace is scheduled as well.
The virtual staging option comes next.
Virtual Staging Benefits: Good Reasons to Choose It
- It’s cost-effective. The price is a fraction of the cost of traditional staging which starts at over $1,000 monthly.
- It saves time. Renting furniture, waiting for delivery, and then staging it takes up to two weeks. Virtual home staging is completed in less than a week, often in just 2-3 days.
- It de-clutters rooms virtually. Images with de-cluttered rooms keep the attention of renters and buyers. Conversely, viewers will swipe to the next listing if distracted by too much clutter in images.
- Instant engagement. Apartment renters and home buyers can instantly visualize the showroom ready space and imagine themselves living in it.
- A convenient experience for occupants. Occupants do not have to vacate the space in order for it to be virtually staged and listed.
- Convenient experience for property owners. Property owners no longer have to pay large sums of money for traditional staging and wait two weeks before showing the space. Loss of rental income is minimized since occupants can stay in the space while it’s being listed.
- Convenient for renters. Renters instantly see what apartments will, and won’t, work for them. Ruling out spaces that won’t work ahead of time is a huge stress reducer.
- Renters and home buyers love looking at virtually staged images. When a kitchen, living room, bedrooms, and bathrooms are virtually staged, viewers feel as if they are getting–for free!!–a professional home design plan to emulate once they move in.
Before and After: Placing Orders for Virtual Staging Services
3Dapartment’s sister company Listing3D provides a comprehensive virtual staging service.
Kate Montalbano, Head of Staging and Rendering, along with her team, consults with customers to determine their needs, explain the design and cost-effective price options, introduce the virtual furniture library, and help place the order.
“Sometimes, agents and property managers know the design style and look they want for the listing,” states Ms. Montalbano. “They browse our virtual library of furniture, fixtures, and decor and then pick items from a particular design style. Or, they’ll choose a design style and leave it up to us to fill in the rooms. In these cases, our support is a matter of steering customers to the virtual library and then helping get the order placed.”
Top Virtual Staging before and after
Reducing Anxiety Before Ordering Virtual Staging
Customers who aren’t sure what to choose and first-time customers who aren’t sure how to ask for virtual staging appreciate the consultation.
According to Ms. Montalbano, virtual staging solves one of the biggest challenges faced by agents, brokers, and property managers: the inability to hold viewer interest in an online search.
What causes buyers to lose interest? Rooms without furniture and decor. Numerous empty rooms were all painted the same neutral color. Cluttered rooms. Furniture not to scale.
Virtual staging solves this problem and then some. Using the digital twin of a real image, rooms are digitally emptied or de-cluttered, and then furnished with virtual furniture from a virtual library, all to scale and adhering to a meaningfully selected design style.
Virtual staging reveals the potential of a space and makes the space so pleasing to buyers and renters that the search experience becomes fun for them.
Virtual Staging. Your anxiety is reduced. You’ve decided to try it. Now what?
Is it an apartment complex with multiple buildings and numerous floor plans? Do the residents need to stay in the space until it’s rented or sold? Is the residence a vacant home?
Has the property been on the market for awhile, just sitting there and not selling?
Let’s talk interior. Is the space empty? What paint colors are on the walls? Are some or all of the rooms cluttered or full of furniture? Is the furniture to scale? Perhaps dated? Are there any ‘hard to furnish’ areas?
Do the furniture and decor reveal the full potential of the kitchen, the dining room, the living room, each bedroom, each bathroom, the basement, and the home office space?
Some variables to keep in mind include:
- geographical location (such as N, S, W, E, urban, suburban, rural, lakefront, oceanfront),
- build style of the structure (contemporary apartment complex, ultra-modern high-rise, center entrance colonial, mid-century modern, or rustic post and beam, for example),
- size and shape of the rooms, and
- local realtor knowledge of home buyer and renter preferences.
Before and After: On-boarding to the Real Estate Marketing Platform
After customers receive their 3D tour or their virtually staged 3D tour, Nicole Walters, Sales Director at 3Dapartment, holds free onboarding sessions with new customers eager to use the marketing web page.
“I’m delighted to meet our customers”, states Ms. Walters. “I involve them right away. On our respective devices, we navigate the marketing page together. I show where to click on the page to get to the marketing features they want. After the sessions, customers are still welcome to call with follow-up questions. We’re here for them.”
Enhanced Customer Support!
Customer support includes free “how to” video vignettes.
The short clips answer the top 20 questions asked by customers of 3Dapartment about how to navigate the real estate marketing platform.
Each one begins with a visual of what account holders see when they open their listings tab.
In just seconds, the video clips show and tell you where to click in order to do any of the above options. Check them out at 3Dapartment.com.
It’s For You.
Everything these two companies have done and continue to do is for the benefit of folks who rent, lease, and sell properties.
From developing state-of-the-art virtual reality technology in order to create virtual 3D tours and virtual staging services, to creating a marketing platform, 3Dapartment and Listing3D enhance marketing for the benefit of agents, brokers, and property managers.
In doing so, the search experience for their customers is enhanced as well.
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