5 Ways to Transform Your Website into a Lead Generator
While the agent website may still feel like an outdated concept, it still remains the first place a person will go if they are interested in your services. Websites serve as the foundation of your digital footprint and should compile other social media channels, business news, and any content you’re producing as an agent.
When done poorly, a website can deter interested people from using your business. An empty, lackluster, generic website won’t generate any traffic. When done well, your agent website will generate leads for you! That’s why it’s worth it to invest time and energy into developing your website and regularly updating it with content.
Let’s look at the top 5 ways to transform your agent website from a simple landing page to a lead- and traffic-generator.
1. Beautiful Design, Sleek Layout
If your website looks like it was made ten years ago, anyone who came across it will immediately click away. They’ll assume the content, like the layout, is outdated and useless. But when your website has a sleek, intuitive outline with beautiful design, viewers will be more likely to give you their business.
Design affects every aspect of your website, and each element should be well thought-out. This includes selecting professional and easy-to-read fonts, HD photographs, and an accessible navigation bar. When creating your website, think about where you would look for information if you were searching for it. Sleek design will give viewers the immediate impression that you are trustworthy, professional, and detail oriented.
2. Accessible from Any Device
Though websites are typically accessed from computers, you’ll be doing yourself a disservice if you only make your site accessible on those devices. In this day and age, websites must be oriented for smartphones, tablets, and traditional computers. By making your website mobile responsive, you’ll allow more people to view your professional accolades, giving you more opportunities to generate leads.
It’s important to make all aspects of your website accessible from mobile devices. Make sure your navigation bar and lead capture pages can be used on phones and tablets. If not, you’ll be missing out on the massive number of people who conduct personal business from their devices in their free time. The more accessible your website is, the more people you’ll expose your work to.
3. Contact Information Everywhere
The purpose of your website is to provide prospective clients with a comprehensive location to access any and all information about you and your business. However, your website can also be an excellent tool for developing leads. The best way to do this is to put your contact information all over your website. Your phone number and email should be on every page to make it simple for anyone interested to contact you. You can even include “click to call” or “click to email” buttons, which can be especially useful for mobile users.
Lead capture is also a great way to get contact information and grow your customer database. This means viewers will input their data and usually opt to join your email newsletter. Consider offering incentives for this information. Providing a list of off-the-market properties or first-time buyer tips is a great way to build your professional network.
4. Constant Content
SEO and website analytics can be difficult to understand and navigate. But one of the easiest ways to continue growing your ranking on the organic search results is to frequently create high-quality content that will attract new viewers and give your website authenticity. The more often, the better. Agents should be shooting for one original piece of content a week on their websites.
It’s essential that the content you create be original and unique. Instead of using generic content or hiring an intern to produce it for you, think about what makes you special as an agent and how you can best communicate that on your website. People can tell if a piece of content is authentic, so don’t deter anyone with artificial articles.
5. Embedded Tours
If someone is coming to your website, they are probably interested in real estate, so make sure to showcase some on your website! You should have a tab in your navigation bar showing the properties you represent and some of the listings you have successfully sold in the past. Embedding these listings makes it easier for anyone to see your professional experience.
3D tours are the best way to share real estate digitally. It’s never been easier to capture properties with 3D cameras and distribute them widely online. With 3D tours, anyone who visits your website can immediately tour the properties that you are trying to sell. This is one of the best ways to generate traffic around your listings online.
Overwhelmed by digital marketing and looking for some help? Listing3D has got you covered. With our exclusive marketing packages, we use the most up-to-date technology to advertise your work to the biggest and best audience. Our packages include immersive virtual tours (created using 3D cameras), teaser videos of the property, 3D Flyers with scannable QR codes, and a landing webpage with all your contact information, helping future clients easily contact you. With your talent and our technology, we’ll advertise your listings far and wide to help you sell your properties faster and more efficiently.
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