5 Reasons Why You Should Advertise on Waze
Waze is a social navigation app with over 130 million active monthly users. It allows drivers to report accidents, emergency vehicles, and other incidents to warn fellow drivers. Because of its crowdsourcing design, Waze shares highly accurate information with its users, making it the most popular GPS app around the world.
But did you know that as a real estate agent, you can advertise on Waze? This unique marketing opportunity has been growing in popularity among real estate professionals, with a 173% increase in usage compared to June of 2020. The reason why so many agents are flocking to Waze is because of its impressive geo targeted ad abilities. Location targeting is one of the most effective ways to advertise real estate. There’s been an increase in geo-target ads sales from $12.4 billion (2020) to $32.4 billion (2021), making it a fast growing industry.
Since COVID-19-related lockdowns began around the world, there has been a 200% increase in traffic. This is because more people are relying on personal cars to get themselves around, instead of public transportation. People are also using their vehicles for long-distance journeys and avoiding flying or taking buses/trains. All in all, more people are spending time on the road, in their cars, using Waze to navigate. If you want your listings to be seen, Waze is one of the best ways to get the word out.
Let’s take a look at some of the reasons why YOU should get your advertisements on Waze today!
1. Highly Effective Geotargeting
Waze is an excellent way to get your ads seen by people in your local market. That’s because Waze utilizes geotargeting. You can target based on location by placing a pin on a map. Then, your ad will be presented to everyone driving a certain distance from that point. Your advertisements will only be shown to those in the local area, meaning you won’t have to pay to market towards anyone who wouldn’t be interested in your listings. When someone is driving through the area where your property is listed, they’ll get a pop-up that notifies them of a property for sale nearby. This type of geotargeting is extremely effective, so your investment on Waze will be worthwhile.
2. Digital “For Sale” Signs
Did you know that one of the best ways to digitally advertise an open house is on Waze? Many real estate agents think of their Waze advertisements as being a digital “For Sale” sign. This can be especially convenient if your listings are in a remote area, like at the end of a dead-end road or on a cul-de-sac. “For Sale” signs are one of the best ways to advertise but aren’t effective for every listing. Waze’s pop-up ads can advertise a specific property, or an event, like an open-house, and is one of the best ways to garner interest in your listings. If you’re trying to generate local interest in an open-house, Waze is the perfect place to go.
3. Multiple Advertising Options
You have three different ad types to choose from when advertising on Waze. The first is the most popular, which is the Pin advertisement. When someone is driving by a home for sale, they’ll get a pin showing it to them, which they can click on for more information. The second is a Search ad. If someone is searching for homes for sale in the area on Waze, you can pay to have your listings pop up at the top of the results. Lastly is the Takeover ad. When a driver is at a complete stop, they’ll get a pop-up advertising your properties for sale or your open houses. The variety in types of advertisements give you more control in how you want to advertise.
4. Navigate Right to the Listing
One of the most unique features that come with advertising on Waze is the ability for drivers to navigate right to the listing being advertised to them. If someone receives a Pin or Takeover advertisement for a property they’re interested in, they can choose to immediately navigate to the listing to check it out. Since Waze is a GPS app, this feature makes perfect sense. It’s never been easier for a prospective buyer to check out a property. Waze also provides the ability to contact the listing agent immediately if someone can’t navigate to the property. If someone is interested in your listings, Waze has made it easier than ever to be contacted.
5. Pay What You Want
Waze is a more affordable way to advertise your listings. Major businesses and agencies are required to spend a minimum amount per day to advertise on Waze. But for small businesses, which many real estate professionals run, you can get your listings seen for as little as $60/month! This is significantly more affordable than other digital advertising platforms. Waze only requires you pay for ads that show, so you’ll be getting the most bang for your buck. Even when paying the minimum of $2 a day on Waze, you still have access to all the different types of ads, can analyze your progress with the built-in metrics dashboard, and aren’t required to sign any kind of contract.
Overwhelmed by digital marketing and looking for some help? Listing3D has got you covered. With our exclusive marketing packages, we use the most up-to-date technology to advertise your work to the biggest and best audience. Our packages include immersive virtual tours (created using 3D cameras), teaser videos of the property, 3D Flyers with scannable QR codes, and a landing webpage with all of your contact information, helping future clients easily contact you. With your talent and our technology, we’ll advertise your listings far and wide to help you sell your properties faster and more efficiently.
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