3D Tour or Agent-Led Video Tour? Why Not Both?
The real estate industry has had to digitize at the drop of a hat as COVID-19 forced us to mask up and socially distance. Naturally, this has led to a rise in the concept of Virtual Leasing. Prospective buyers and renters had two choices when it came to virtual tours: 3D tours or agent-led video tours. There was a trade-off that customers had to choose between. Either have the advantage of an agent guiding them through the listing, or get an accurate depiction of the space they might one day be living in.
Now, buyers can get the best of both worlds. With Listing3D’s new interactive 3D tour program, Virtual Open House 2.0, the virtual leasing process has never been easier or more informative. Instead of viewers navigating to a landing page and going through the virtual tour by themselves, 3D tours have become 3D meeting places, where agents, prospective buyers, and stakeholders can come together and tour a space virtually. Interested buyers can see the space for themselves while receiving vital information from an agent guiding them through the digitized property.
How Does It Work?
In Virtual Open House 2.0, every viewer is transformed into a 3D avatar that navigates throughout the space, just like an actual person would do in a physical space. This allows agents and interested parties to browse the space together and talk about certain features in specific areas. Everyone who is participating in the tour can also see where everyone else’s 3D avatars are located, so they can know exactly what is being discussed. Currently, there is no other 3D tour provider that offers this type of service.
This design emulates in-person tours accurately, giving prospective buyers the information they need to decide if a property is right for them. Thus far, industry professionals have been extremely enthusiastic about the benefits of utilizing this technology. Customers love its accuracy and agents have the opportunity to bring something to the table that no one else can offer.
The Future is Digital
The real estate industry was already digitizing, but the COVID-19 pandemic accelerated those changes. Suddenly, to continue operating, every real estate agent and brokerage had to shift their services to an online format, practically overnight. Now, over a year in, it seems that many of those changes are here to stay. Virtual leasing has the advantage of reaching a larger audience – real estate professionals are no longer limited to those who live nearby – and gives the customer more space and privacy to make any difficult decisions.
As the industry has come to learn, some technological solutions are better than others. Agent-led Zoom tours worked when there were no other options. But now, with Listing3D and Virtual Open House 2.0, real estate professionals can utilize the best technology available to create a compelling and informative virtual tour. It’s a fully integrated solution that specifically addresses the problems that arise from doing virtual, 3D tours. The only tool you’ll need is a computer, and all the clients will need is a device that can connect to the internet. In a recent Appfolio survey, 80% of tenants who went through the virtual leasing process said they were content with navigating the process digitally. Clients are comfortable and willing to go through the leasing process online, and some even prefer it to traditional methods. The more advanced virtual leasing technology gets, the more people will utilize it.
Make the Most of 3D
3D technology can be an incredible marketing tool, luring in prospective clients. By utilizing the most up-to-date technological solutions, your customers will know that you’re committed to providing the best virtual leasing experience possible.
Virtual Open House 2.0 can be used to generate leads as well. Agents can see which prospective buyers are the most interested and send invitations for a meeting. Real estate professionals can also schedule “open” tours, where anyone can jump on and walk through the property for themselves. This is the best way to emulate an open house in the virtual leasing process, a great way for agents to connect to prospective clients that were previously not on their radar.
Overwhelmed by digital marketing and looking for some help? Listing3D has got you covered. With our exclusive marketing packages, we use the most up-to-date technology to advertise your work to the biggest and best audience. Our packages include immersive virtual tours (created using 3D cameras), video teasers of the property, a 3D Flyer with a scannable QR code, and a landing webpage with all of your contact information, helping future clients easily contact you. With your talent and our technology, we’ll advertise your listings far and wide to help you sell your properties faster and more efficiently.
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