Home staging has been a popular marketing strategy in the real estate business for many years. The practice first appeared in the 1970s when Barbara Schwarz, an interior designer, joined the industry. It quickly made her a compelling seller and a household name. Other realtors adopted home staging soon after, and the concept revolutionized the market.
Years passed, but home staging never lost its appeal. The practice adapted and evolved with technological advances. Once the pandemic started and most of the real estate industry migrated to the virtual world, it followed suit. Home staging transformed into virtual staging and took the world by storm once more.
The time of social distancing might be behind us, but 360 virtual staging is here to stay. It became one of the most effective, convenient, and affordable marketing tactics in the real estate sector. To learn more about its benefits and potential, keep reading.
360 virtual staging, or panoramic virtual staging, is a method real estate businesses use to enhance their listings. It digitally embeds 3D virtual furniture and decor into a panoramic photo with the help of graphic applications and software.
Virtual staging works similarly to traditional home staging in that it makes properties more appealing to potential buyers. That said, it is superior to standard staging because of its key components — versatility and convenience.
360-degree virtual staging can transform any space, regardless of its current physical state. Realtors can apply it to homes and apartments that are still under construction or renovation. With the right tools and professional help, the process is quick and effortless, and the possibilities are endless. On the other hand, physical staging isn’t as versatile — it only works when the property is finished and livable.
The real estate industry embraced virtual staging for a reason. This practice offers a number of benefits. We’ve outlined the most important ones in the list below.
Regardless of whether you’re hiring professionals or handling it by yourself, virtual staging is a multi-step process. It starts with the initial consultation and property assessment. You and/or your virtual staging provider will visit the space, assess it, and discuss its potential in relation to its target market.
The next step involves 360-degree photography and spatial data collection. To prepare for it, the property must be decluttered, cleaned, and repainted. Then you or your service provider will place several 3D cameras around the location, depending on its size. You’ll need to distribute the cameras evenly so they capture the entire property. Once activated, they’ll rotate, laser-scan the space, and collect data.
Next, you or your provider will insert the collected data into the virtual staging software. The program will generate a spherical scene you can overlay with furniture and decor. You’ll need to select the pieces, styles, colors, and textures from the available library and start the 3D modeling for the missing elements.
Once this phase comes to an end, you’ll be ready for digital staging. When the process is complete, you can review your choices, consider possible improvements, and make necessary adjustments. The end result should be an immersive 360 virtually-staged photo.
High customization capabilities are the primary advantage of virtual staging, as they allow you to play with:
Panoramic virtual stagings will increase the effectiveness of your real estate marketing campaigns in several ways. Firstly, they’ll add a touch of class to your listings. They’ll give your clients a deeper understanding of the properties you're selling and a better sense of their true potential. This tactic will evoke an emotional response from buyers and influence their purchasing decisions.
Moreover, 360-degree virtual staging photos can also improve your social media and website visibility in a similar manner. They’ll reach a wider pool of potential buyers, extending your marketing reach. Your online platforms will generate more traffic, solidifying your company’s online presence and improving sales.
On top of these capabilities, 360-degree virtual staging can make your virtual open houses and similar events more successful. They can help customers visualize spaces under construction and renovation from afar. Your showings will look more professional, and you’ll have content for future marketing campaigns.
While DIY 360 virtual staging projects are an option, they are never as effective as professional ones. If you’re still in two minds about it, the following sections should give you some clarity. Here's what you can expect from our 360 virtual staging services.
We employ a team of talented professionals with years of experience in the industry. They are familiar with modern real estate market trends and buyers' needs. Together, we can discuss your vision, brainstorm suggestions, and combine efforts to find the best possible solution for the project.
DIY virtual staging projects can result in misleading or deceptive imagery or poorly furnished and low-resolution photos. You won’t encounter either of these issues if you choose our services. We have all the knowledge and technology you need for a well-designed and rendered virtually-staged photo.
Our library carries a ton of pre-made realistic staging elements that you can use in your projects. Should you not find what you need there, our software can help. We can create 3D models of any furniture, accessory, decoration, or landscaping element. It doesn’t matter what type of visualization you need — high-quality 360-degree virtual panoramas are a guarantee.
If virtual home staging is a new field for you, you may have questions. Don’t hesitate to contact our customer support through one of our communication channels and ask for help. Our support agents are knowledgeable, resourceful, and available round the clock. They'll answer any questions you have.
Costs are among the main concerns real estate businesses have when they contract professional virtual staging services. However, few of them realize hiring us is much more affordable than handling the entire process themselves. You’ll eliminate the need to buy expensive equipment and waste time learning how to use it properly. Our team already has the tools and expertise for your project, and they’re ready to craft a service plan that will cover all your needs and suit your budget.
Real estate 360 virtual stagings are collaborative projects, and we ensure you are involved at each stage. You can come to us with questions, problems, suggestions, and ideas at any time. We’ll review your requests and cater to your needs in a timely manner. Depending on the complexity of your project, you’ll get the final product in a few days or less.
If you’re ready to take your properties to the next level with immersive virtual staging, give us a call. You can find all available booking options and contact information below.
Panoramic virtual staging is one of the most powerful tools in modern real estate marketing. It helps buyers see the full potential of any property, even if it’s still under construction or renovation. It also allows them to tour the space without adjusting their schedules and taking time off work to travel to the physical location.
360 virtual home staging also benefits realtors. It’s an easy and affordable method to enhance listings. Plus, it has strong resonance in the online market — it attracts a large audience, drives more traffic to your website and social media, and boosts sales.
If you’re searching for a new way to keep up with your competition, 360-degree virtual staging might be the perfect solution. Check out our range of services, book a demo, and discover our solutions.
The quality of virtual staging projects depends on the equipment you use to scan the space and collect and process data and your skills in the area. Using amateur or semi-pro cameras and basic software and lacking expertise will produce poor results, wasting time and money in the long run.
The cost of your 360 virtual staging project varies with the size of the place you’re staging, the complexity of the project, and the skill and expertise of your virtual staging provider. If you're unsure whether you can afford it, contacting our customer support or booking a demo should give you more insight.
Most home 360-degree virtual staging projects take between a day and two weeks to complete. Your pending time will depend on the space you’re staging, the amount of details and customization you require, and the revisions and tweaks you request.