360 Virtual Staging

Home staging has been a popular marketing strategy in the real estate business for many years. The practice first appeared in the 1970s when Barbara Schwarz, an interior designer, joined the industry. It quickly made her a compelling seller and a household name. Other realtors adopted home staging soon after, and the concept revolutionized the market.

Years passed, but home staging never lost its appeal. The practice adapted and evolved with technological advances. Once the pandemic started and most of the real estate industry migrated to the virtual world, it followed suit. Home staging transformed into virtual staging and took the world by storm once more.

The time of social distancing might be behind us, but 360 virtual staging is here to stay. It became one of the most effective, convenient, and affordable marketing tactics in the real estate sector. To learn more about its benefits and potential, keep reading.

What is 360 Degree Virtual Staging?

360 virtual staging, or panoramic virtual staging, is a method real estate businesses use to enhance their listings. It digitally embeds 3D virtual furniture and decor into a panoramic photo with the help of graphic applications and software.

Virtual staging works similarly to traditional home staging in that it makes properties more appealing to potential buyers. That said, it is superior to standard staging because of its key components — versatility and convenience.

360-degree virtual staging can transform any space, regardless of its current physical state. Realtors can apply it to homes and apartments that are still under construction or renovation. With the right tools and professional help, the process is quick and effortless, and the possibilities are endless. On the other hand, physical staging isn’t as versatile — it only works when the property is finished and livable.

Benefits of 360-Degree Virtual Staging for Real Estate

The real estate industry embraced virtual staging for a reason. This practice offers a number of benefits. We’ve outlined the most important ones in the list below.

• Enhanced customization — Panoramic virtual staging allows for a greater degree of customization than physical staging. It is suitable for finished and unfinished projects as well as empty and furnished places. Plus, you can make any changes you like, from furniture and decor to floors, walls, and lighting, enabling you to highlight the layout and unique characteristics of the property.
• Streamlined design revisions Because it’s digital, 360-degree virtual staging is highly flexible. It facilitates modifications at any stage of the process. Buyers can return to the design whenever they like (during construction, renovation, or when the project is finished) and make revisions. They can experiment with different designs, styles, colors, and decorations to make the best decision about their new home hassle-free.
• Simplicity — The virtual component makes property staging easy and fast for real estate businesses. If you choose to outsource, there’s little you’ll need to do. Your virtual staging providers will handle most of the process. You’ll receive the finished products in no more than a few days.
• Cost-effectiveness — Using virtual instead of traditional home staging will drastically reduce costs. You won’t have to waste money cleaning the space or renting furniture and decor. The virtual staging company you’ve hired will handle all these tasks while you focus on your other responsibilities.
• Improved sales pipeline — Traditional home stagings require prospective buyers to tour the property in person. Conversely, panoramic virtual stagings aren’t as constricting. Thanks to them, those unable to visit the location because of busy schedules or distance can still engage and explore the listing online. Possibilities like these positively affect the real estate business’s sales pipeline and result in a higher closing rate.

Our 360-Degree Virtual Staging Process

Regardless of whether you’re hiring professionals or handling it by yourself, virtual staging is a multi-step process. It starts with the initial consultation and property assessment. You and/or your virtual staging provider will visit the space, assess it, and discuss its potential in relation to its target market.

The next step involves 360-degree photography and spatial data collection. To prepare for it, the property must be decluttered, cleaned, and repainted. Then you or your service provider will place several 3D cameras around the location, depending on its size. You’ll need to distribute the cameras evenly so they capture the entire property. Once activated, they’ll rotate, laser-scan the space, and collect data.

Next, you or your provider will insert the collected data into the virtual staging software. The program will generate a spherical scene you can overlay with furniture and decor. You’ll need to select the pieces, styles, colors, and textures from the available library and start the 3D modeling for the missing elements.

Once this phase comes to an end, you’ll be ready for digital staging. When the process is complete, you can review your choices, consider possible improvements, and make necessary adjustments. The end result should be an immersive 360 virtually-staged photo.

Customizing Your 360-Degree Virtual Staging Experience

High customization capabilities are the primary advantage of virtual staging, as they allow you to play with:

• Design styles and themes — Virtual staging gives real estate agents complete freedom in choosing the design and themes for a space. Advanced software can model furniture and accessories in any style and type. It can enhance orientation and lighting and change flooring, ceilings, landscaping, and more. There are no limits to the rest of the decor either. You can experiment with colors, textures, prints, and layers as much as you like.
• Interactive features and navigation options — Your panoramic virtually-staged photo can have interactive features. For instance, you can adjust navigation possibilities depending on the software you or your virtual staging provider use. These changes can alter how viewers move around the property to showcase its structure and highlight its best features. You can also include other media in the final photo. Standard options include automatic narration, text, music, floor plans, links, and so on. Consequently, the final product will be more immersive and authentic.
• Branding and personalization — To add a personal touch to your 360 virtual stagings, you can incorporate your company’s watermark or another graphic. These elements will add a level of sophistication to your stagings, illustrating your attention to detail and making you stand out from your competition.

Integrating 360-Degree Virtual Staging Into Your Real Estate Marketing Strategy

Panoramic virtual stagings will increase the effectiveness of your real estate marketing campaigns in several ways. Firstly, they’ll add a touch of class to your listings. They’ll give your clients a deeper understanding of the properties you're selling and a better sense of their true potential. This tactic will evoke an emotional response from buyers and influence their purchasing decisions.

Moreover, 360-degree virtual staging photos can also improve your social media and website visibility in a similar manner. They’ll reach a wider pool of potential buyers, extending your marketing reach. Your online platforms will generate more traffic, solidifying your company’s online presence and improving sales.

On top of these capabilities, 360-degree virtual staging can make your virtual open houses and similar events more successful. They can help customers visualize spaces under construction and renovation from afar. Your showings will look more professional, and you’ll have content for future marketing campaigns.

Why Choose Our 360-Degree Virtual Staging Services

While DIY 360 virtual staging projects are an option, they are never as effective as professional ones. If you’re still in two minds about it, the following sections should give you some clarity. Here's what you can expect from our 360 virtual staging services.

Expertise in Real Estate Marketing and Visualization

We employ a team of talented professionals with years of experience in the industry. They are familiar with modern real estate market trends and buyers' needs. Together, we can discuss your vision, brainstorm suggestions, and combine efforts to find the best possible solution for the project.

High-Quality 3D Models and Realistic Staging Elements

DIY virtual staging projects can result in misleading or deceptive imagery or poorly furnished and low-resolution photos. You won’t encounter either of these issues if you choose our services. We have all the knowledge and technology you need for a well-designed and rendered virtually-staged photo.

Our library carries a ton of pre-made realistic staging elements that you can use in your projects. Should you not find what you need there, our software can help. We can create 3D models of any furniture, accessory, decoration, or landscaping element. It doesn’t matter what type of visualization you need — high-quality 360-degree virtual panoramas are a guarantee.

Responsive Customer Support

If virtual home staging is a new field for you, you may have questions. Don’t hesitate to contact our customer support through one of our communication channels and ask for help. Our support agents are knowledgeable, resourceful, and available round the clock. They'll answer any questions you have.

Competitive Pricing and Flexible Packages

Costs are among the main concerns real estate businesses have when they contract professional virtual staging services. However, few of them realize hiring us is much more affordable than handling the entire process themselves. You’ll eliminate the need to buy expensive equipment and waste time learning how to use it properly. Our team already has the tools and expertise for your project, and they’re ready to craft a service plan that will cover all your needs and suit your budget.

Fast Turnaround Times and Commitment to Client Satisfaction

Real estate 360 virtual stagings are collaborative projects, and we ensure you are involved at each stage. You can come to us with questions, problems, suggestions, and ideas at any time. We’ll review your requests and cater to your needs in a timely manner. Depending on the complexity of your project, you’ll get the final product in a few days or less.

Get Started With 360-Degree Virtual Staging

If you’re ready to take your properties to the next level with immersive virtual staging, give us a call. You can find all available booking options and contact information below.

Conclusion

Panoramic virtual staging is one of the most powerful tools in modern real estate marketing. It helps buyers see the full potential of any property, even if it’s still under construction or renovation. It also allows them to tour the space without adjusting their schedules and taking time off work to travel to the physical location.

360 virtual home staging also benefits realtors. It’s an easy and affordable method to enhance listings. Plus, it has strong resonance in the online market — it attracts a large audience, drives more traffic to your website and social media, and boosts sales.

If you’re searching for a new way to keep up with your competition, 360-degree virtual staging might be the perfect solution. Check out our range of services, book a demo, and discover our solutions.

FAQ

Why should I hire professional virtual staging services?

The quality of virtual staging projects depends on the equipment you use to scan the space and collect and process data and your skills in the area. Using amateur or semi-pro cameras and basic software and lacking expertise will produce poor results, wasting time and money in the long run.

What is the cost of 360-degree virtual staging?

The cost of your 360 virtual staging project varies with the size of the place you’re staging, the complexity of the project, and the skill and expertise of your virtual staging provider. If you're unsure whether you can afford it, contacting our customer support or booking a demo should give you more insight.

How long does a panoramic virtual staging take?

Most home 360-degree virtual staging projects take between a day and two weeks to complete. Your pending time will depend on the space you’re staging, the amount of details and customization you require, and the revisions and tweaks you request.