The importance of a personal real estate website
As a real estate agent, it’s important to not only market your properties, but also your personal brand. By creating a strong personal brand, you’ll be able to attract more clients and build a successful business.
As more and more people turn to the internet for their home-selling needs, it’s no surprise that 30% of sellers are finding their agents online; not including real estate websites or social media.
Your online personal brand
In addition to the perks of having a personal website for yourself, clients expect agents to have an online presence. They want to know that you are capable of marketing their listing online and a great way to start is showing them that you can market yourself!
Creating a personal brand is the best way to grow your client trust. Let’s face it — we love people and businesses that are relatable. In addition to showing off your personal awards and achievements, think about also adding a few personal touches such as your family or hobbies. This makes you seem more relatable instead just another agent available to help sell their home.
Setting yourself apart from other agents is vital in real estate, as we know there are many options for the client to choose from and it is up to you to show why you are the best choice!
Controlling your brand
On your personal website you can control what is shared, unlike your broker’s website or real estate websites that can pick and chose what to focus on.
In addition to having complete control over your website, you receive all of the leads. There is no competition with other agents or other listings, it is all about you!
Your website can follow you anywhere you go in your career. If you decide in the future to change brokers, or become a broker, it is easy to change the logo and broker name on your website. As opposed to having your only website be with your broker and having to start over if you decide to make a change.
Promoting yourself
Having your own website is a great way to promote yourself and your business. As opposed to sending them to one social media or your brokers website, you can send them to your website which will have links to all of your social medias and any other information that you want to share! This is a way to ensure a full circle connection opposed to only being connected through your broker or a single social media site.
Marketing
You can chose any marketing tools you wish, with no limit on your own website! You are not limited to what other sites are templated for, this allows you to creatively advertise in any way you can imagine. You can chose to use SEO or social media to further advertise your website and grow interaction!
Most real estate websites love to show off their beautiful, high end listings and past sales, having your own website can give you the option to also advertise the distressed homes you’ve sold. This further proves to your clients that they don’t need the perfect home to successfully work with you!
Providing Resources
Another great way to use your website is to provide resources to your clients. These resources can be related to the community or the home buying and selling process. Tools such as a mortgage calculator, home buying or home selling checklist, loan program options, and tips and trick for new home owners is great start. For community resources, you can provide different types of vendors in the area, the schooling zones and links to other community resources that may be vital to the home buyer.
If you work in specific areas, you can have a page for the area showing the neighborhood, popular shops and amenities there!
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