How to harvest clients organically on Instagram
There is no one-size-fits-all answer regarding the best source for generating high-quality leads. However, the National Association of Realtors has found that social media is generally a great way to reach potential customers. This is especially true for Instagram, which hosts over one billion active users and 25 million business profiles. As a top agent, you’ve worked hard to help your clients build equity through ownership. But, when you’re working for someone else, all that hard work contributes to someone else’s equity, not your own. Wouldn’t you rather be building your brand? Social media is a powerful tool for building your brand, and Instagram is one of the best platforms for generating leads. Use this powerful $1.80 strategy by Gary Vaynerchuk to build meaningful connections on Instagram with your community.
Below are steps you can deploy today at no cost to start harvesting clients organically on Instagram.
STEP 1: Finding The Best Hashtags to Follow Related to Your Brand or Business
In today’s business world, networking is key to success. Hashtags are a great way to connect with others in your industry and build relationships. However, it can be difficult to know which hashtags to use in order to reach the right people. In order to make solid connections, you need to find the best hashtags for your industry.
This should be easy to do! There are a few different ways to find relevant hashtags for your industry. One way is to look at what other people in your industry are posting about. Once you know what people are talking about, you can join in on conversations and connect with like-minded individuals.
By understanding which hashtags are being used most frequently, you can better understand what topics are trending among people with your same interests.
Here are some examples to help you get started!
#realestatenews #realestatetips #realestateadvice #realestatemarket #realestateinvesting #homedecor #luxuryhomes #Househunting #homeinspo
Spend time searching not only the most popular hashtags but lesser known hashtags that still relate and can make a real impact.
STEP 2: Activate the $1.80 strategy
After finding your top hashtags, it is time to activate the $1.80 strategy! Adding your 2 cents to the top 9 posts from your chosen hashtags is a great way to get started! Liking, commenting on, and sharing the top 9 posts is a great way to start conversation and gain connections in your community.
The first step to understanding a hashtag, or any social media post, is to identify the person behind it. Who are they, and what do they stand for? What are their likes and dislikes? How active are they online? To get a better sense of who someone is, start by clicking on their post and reading their bio.
It’s also important to pay attention to the number of likes, comments, and views when you’re starting out on social media. Even though an account may only have a few followers, each post can still garner a lot of engagement. So don’t be afraid to reach out and connect with people – every relationship has value.
The best way to get involved in your Instagram community is to be active and engaged. When you’re scrolling through your feed, take a moment to like and comment on things you enjoy, and answer questions you see.
If you’re scrolling and see that a local friend is looking for a recommendation on pre-schools, yard work, plumbers, or connections you may pass it along. You can help by making a recommendation; not every interaction needs to be real estate based! You want to be seen as helpful, and this comment could also bring more attention to your page. This is a great way to make more connections within your community, not just in the real estate world!
And don’t forget to share great stuff with your friends. By taking these simple steps, you can really connect with others.
Building a profile on social media time and planning. Don’t spam other people’s accounts with meaningless comments. Take the time to read what they’ve posted and leave thoughtful, meaningful feedback that shows you’re interested in connecting with them.
A few minutes on Instagram a day can help make connections to last a lifetime!
Step 3: Consistently Post High-quality Photos
As a real estate agent, you need to make sure that your Instagram photos are top-notch. This means posting consistent, clear, and appealing photos. For Instagram growth in real estate, you can post images of happy customers, lovely homes, neighborhood events, and even ancillary photos that showcase perks of living in your area and working with you. By doing this, you’ll ensure that your photos stand out from all those scrolling thumbs.
Through Listing3D’s CRM, you have access to our exclusive digital marketing packages, which provide all the tools that any future-oriented agent could ever want. In those marketing packages, you’ll have access to a Listing3D landing page that can be edited and shared on social media or with contacts, photos (all of which can be downloaded with one click), a link for the MLS listing, YouTube and Vimeo video links, and the 3D tour that can be individually downloaded as a Matterport file.
In addition to the standard marketing materials, our listing packages also include a custom-designed flyer. This eye-catching flyer features photos of the property, information about the listing, and upcoming events. We include a QR code that takes viewers directly to the digital listing.
Examples
When it comes to digital marketing, Listing3D has you covered. We use the latest technology to advertise your work to the widest audience possible, so you can focus on what you do best. With our exclusive marketing packages, you can be sure that your business is reaching its full potential.
It’s time to put your plan into action, and we are here to help!
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