5 Real Estate Email Templates to Help You Gain More Referrals and Land More Listings
Sending emails to clients, former clients, and other members of your professional network is one of the most reliable ways to market your business and develop new referrals. By sharing your messages to a list of connections, you can easily and effectively generate new opportunities.
It’s important to know what content will resonate with your database of connections. If you market yourself incorrectly in your emails, your messages will be immediately moved to the spam folder. But if you provide helpful information to your network, you’re more likely to see those emails transform into actual referrals.
The purpose of your emails is to get your network to start thinking about real estate. By sending your former clients and other members of your email list high-quality information about the local market, you’re planting a seed in their mind that’ll be helpful for you later. Maybe they’ll forward your email about a local open house to a friend interested in buying. Or perhaps at a dinner party that night, they’ll bump into someone looking for an agent, and you’ll be the first name they share. By creating real estate-oriented conversations with members of your network, you’ll generate strong leads.
Do not let unsubscribers get you down! There will be people on your email list who won’t find your content helpful and that’s okay. By ridding yourself of those who are uninterested, your email list will only go out to those who will interact and take advantage of the offers you provide.
We’ll be discussing FIVE types of emails that real estate professionals can utilize to expand their businesses, with two examples provided for each type. Below are the email categories we’ll be exploring today:
- Hello Emails
- Focused Emails
- Property Emails
- Action Emails
- Thank You Emails
Type 1: Hello Emails
Hello Emails are self-explanatory. By reaching out to those in your professional network and checking in on previous clients, you display your acute attention to detail and dedication to your connections. It is recommended that you keep these messages short and sweet. Additionally, adding questions to your emails will incentivize those who receive it to answer. Below are a couple of examples you can send, just to say hello and check in with those in your professional network.
Example 1:
Subject: Hello!
Hello,
I hope you’ve been doing well. How has your year been going so far?
Are you interested in selling or buying a house but don’t know where to start? Do you know someone in need of an agent? Do you have some real estate questions that need to be answered?
Let me know and I’ll see how I can help!
Thank you,
[YOUR SIGNATURE]Example 2:
Subject: Maintain Your Spot on the List?
Hello,
It’s been a while since you’ve received information from my mailing list.
If you are no longer interested in the content I provide, please respond and you’ll be removed from the list.
Are you still interested in receiving real estate related information?
Thank you,
[YOUR SIGNATURE]Type 2: Focused Emails
What makes focused emails effective is their eye-catching, unique information. By sending your connections relevant content, they’re more likely to respond and ask to learn more. Perhaps they’ll forward your information to those in their own networks who would find it useful. Use MLS to find collections of similar properties that might intrigue those who subscribe to your emails. It’s important when sending these types of emails to be extremely knowledgeable of the local and national trends. If you understand what is occurring in the industry, you can share it with your network.
Example 1:
Subject: Luxury Apartments in Downtown Manhattan
Hello,
Here’s a list of the newest luxury apartments that NYC has to offer.
Check them out!
[LINK to the content on your website.]
Feel free to reach out if you’re interested in any of the properties.
Thanks,
[YOUR SIGNATURE]Example 2:
Subject: New Construction in Miami
Hello,
Winter weather getting you interested in relocating to Southern Florida?
Check out these new constructions in the Miami area:
[LINK to the content on your website.]
Interested in pursuing one of them? Email me back and I can get right to it!
Thanks,
[YOUR SIGNATURE]Type 3: Property Emails
Property emails are similar to focused emails. What sets them apart is the emphasis on a single piece of property. People love to browse real estate, especially luxurious, expensive, or extremely well-designed homes. Cater to this interest and provide your email subscribers fun properties for them to browse (that one or two may be interested in buying for themselves).
Example 1:
Subject: The MOST Expensive Piece of Property in Town!
Hi,
While researching today, I came across the most expensive piece of real estate in town! I thought you might enjoy browsing the amazing property.
[LINK to the content on your website.]
Interested or know someone who is? Let me know and I can get right to it!
Thanks,
[YOUR SIGNATURE]Example 2:
Subject: Amazing Kitchen!
Hello,
I toured this property today and just had to share this incredible kitchen with my subscribers.
[LINK to the content on your website.]
This property is currently for sale! Feel free to reply if you’re interested and I can get you started on the process immediately.
Thank you,
[YOUR SIGNATURE]Type 4: Action Emails
Action Emails are an amazing tactic that almost guarantees responses. This is because Action Emails are constructed specifically with the intent of catching the eyes of your viewers and encouraging them to take action. The most important thing about Action Emails is making them feel like they are actually serving your audience by providing them with high-quality information they won’t want to miss out on. If possible, utilize web analytics to see who is browsing your properties so you can reach out to them with the best and most specific information possible.
Example 1:
Subject: Property Taken
Hey there,
I noticed a while back that you were browsing 123 Main Street. Sadly, this property has been taken off the market today. Let me know if you would like me to send you any similar listings.
Thanks,
[YOUR SIGNATURE]Example 2:
This template is most efficient when it’s sent a someone who recently saved a property on your website
Subject: Questions about 123 Main Street?
Hi,
I saw today you saved 123 Main Street. Do you have any questions about the property as of now?
Feel free to email me if you have any in the future. I’m always here to help.
Thanks,
[YOUR SIGNATURE]Type 5: Thank You Emails
Hopefully, you’re already sending these emails! Thank You Emails are an excellent way to express your gratitude and appreciation for a client or a fellow real estate professional. It’s also a great way to keep sending your information and resources to those in your network without coming across as just another salesperson trying to promote their work. Make sure to only utilize this type of email when you have something specific you genuinely would like to thank someone for.
Example 1:
Subject: Thank you so much!
Hello,
I’m so glad you finally moved into your new home. Thank you so much for trusting me in finding a great house for your family. If you or anyone you know ever need help with real estate in the future, I’m always just an email away.
Thank you again,
[YOUR SIGNATURE]Example 2:
Subject: Thanks for the Referral!
Hi,
Thank you again for the excellent referral. I really appreciate the opportunities I have to collaborate with other real estate professionals.
Please don’t hesitate to reach out to me in the future with inquiries about any other business opportunities. I’d be more than happy to work with you again.
Thank you!
[YOUR SIGNATURE]Conclusion
These are just a few examples of types of emails that you can integrate into your digital branding strategy.
Emails are convenient, cost-effective, and generate real results. When you send emails to your network that contain useful and relevant information, they’re more likely to create actual business opportunities for you.
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