How to avoid the most frequent social media mistakes
Targeting your audience
When marketing to a broad audience, it is important to focus on inclusive messaging and imagery, which includes people of all ages, genders, ethnicities, and backgrounds. It is also important to use language that is accessible to all audiences, including those with disabilities. Additionally, it is essential to highlight features of the property that make it accessible to people with disabilities, such as spacious common areas or easy-to-navigate floor plans.
Zillow and Realtor.com are powerful marketing platforms on their own, but savvy real estate agents know that these sites are just the tip of the iceberg. By advertising across multiple social medias, such as Instagram, Facebook, LinkedIn, and TikTok, you can ensure that your message reaches a wider audience and is seen by more potential customers.
Hashtag Research
Hashtags are a great way to get more eyes on your social media posts. But which ones should you use? Research the best, highly rated hashtags related to your content to get the most engagement. But, be careful because it is possible to overload on hashtags. When this happens, the algorithm will become confused and may not be able to properly show your posts to the correct people. It is important to use hashtags sparingly and strategically in order to ensure that your post is seen in the best way possible.
Scheduling and Planning your posts
It’s important to consider when you make a post on social media, as the timing can affect how many people see it. Studies have found that certain days and times are more likely to get views. For example, on Tuesdays, it may be best to post around 9 AM, however, on Wednesday is may be better to post around 11 AM. To maximize your chances of being seen, schedule your posts in advance using a program that takes these findings into account. Even when you’re busy, this will help ensure that your content is being published at optimal times.
Spring Cleaning
The market is constantly changing, so information from a few months ago may no longer be accurate or helpful to viewers. It is important to check your account regularly and remove or edit any outdated posts. By staying on top of your account, you can ensure that your information is always up-to-date. It’s better to have a few helpful and accurate posts than hundreds of posts that are no longer relevant.
Linking your Social Medias
Cross-promotion is a great way to amplify your social media content. Since many customers and users have multiple social media accounts, it’s important to share your content across platforms — this will make them curious about your other channels, which you can use to deepen the relationship even further.
Starting a blog or podcast is a great way to reach more people and connect with your audience. Your followers on social media will help promote your content and get the word out to others who might be interested. With a little effort, you can quickly build an engaged community around your blog or podcast.
Building Connections
Many people think that the main goal of social media is to gain followers — it’s the relationships you forge with them that count. When you first start out on social media, you may be tempted to buy followers and likes. However, these will not lead to genuine engagement with your content. Interaction is the key to growing connections — even with a small following. You may lose interest or even followers on your page if you are not interacting and making connections with your followers. As you start out, it’s important that you address each message and comment, no matter how long your response time may be. Simple replies like “Thanks for sharing” or “Have a great day,” can go a long way toward building rapport with your audience.
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