9 Helpful Tips for Running a Successful Real Estate Instagram Page

Create a Simple Yet Engaging Username

Your online presence is an important part of your professional brand. Your username is one of the first things people will see, so choose wisely! Keep it simple and memorable so that no matter where you go or what changes you make in your career, people will be able to easily find and connect with you.

Setting up your profile for sucess

A great way to start is by creating a bio that’s both informative and engaging. Be sure to include details like where you practice, what you specialize in, and any relevant hashtags. You can also add a link to your website or professional profile so visitors can learn more about you. And don’t forget to add some personality, consider adding some interests such as “Dog Mom” or “Travel.” Your profile photo is the first thing anyone viewing your profile will see, it is important to use a clear image, whether it be a logo or headshot!

Growing your page with your SOI

Having a strong sphere of influence (SOI) is key to success in both real life and social media. After you’ve built up an impressive profile, the next step is to let your SOI know you’re on Instagram and invite them to follow you. Adding a link to Instagram on other social media platforms and websites is a great way to continue spreading the word about you and what you’re doing.

What should I be posting on Instagram?

As a real estate agent or broker, your social media posts should be about listings, open houses, upcoming events, ect. But don’t forget to also make your page personal. Show your followers what you’re like outside of work by sharing photos of your hobbies, pets, family, and more. Let them see the human side of you and they’ll be more likely to trust you with their business. It is important to stay neutral when it comes to religion, politics or other personal opinions, those posts are better for a personal, non business account!

Instagram Stories are a great way to engage with your followers and save resources.

There’s no need to overcrowd your profile with posts when you can share stories instead. They are available for 24 hours, making them more engaging and you can make them interactive! Interactive features could include polls, open questions, quizzes and ratings! Plus, saved as highlights on your profile, they can act as a fun way to look back on past events – highlights can include Homes Sold, Properties Available or Open Houses.

Creating engaging captions

As you scroll through Instagram, you’ll notice photos that stand out and make you stop. A great caption can be the difference between someone continuing to scroll or stopping to read what you have to say. While Instagram allows for over 2000 characters in a caption, it’s best to keep it short – around 140 characters – so that you grab attention without risking losing readers.

Go Live!

Are you ready to take your interactions with followers to the next level? Then go live! You can use this platform to host a Q&A, open house, home tour, or just have conversations with those who tune in. And even better, your live session will be available on your story for 24 hours in case anyone missed it. To make sure as many people as possible join your live event, post about it on your profile or story at least 24 hours beforehand.

ADs are a great way to reach people that have not yet visited your profile.

Instagram ads can help you reach your target audience and increase the visibility of your posts and profile. By boosting a post, you can run an ad on a specific post, which can lead to more growth for your account and generate qualified leads. Used correctly as part of your overall social media strategy, ads can make an incredible difference.

Consistently Post High-quality Photos, Videos and Reels

It’s important to grow your page and reach new followers. But what’s even more important is keeping those followers engaged with high-quality content. That’s where Listing3D comes in! We offer a suite of 3D media services to help you create stunning images, videos, 3D tours, and floor plans of your property. We can even create custom Instagram Reels tailored specifically for your business.

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